Promotional and explainer videos have exploded in popularity over the past few years due to their affordability and ability to keep people on your website for longer, increasing the chance of potential customers taking that next step and making contact or purchasing. This makes video an essential tool in your marketing kit. Here are just 5 great reasons why your business should be using these videos, right now!
How do you explain to your customers exactly what it is your business does when they visit your website?
People simply don’t have time to sit and read paragraph after paragraph in attempt to get the information they want. If they haven’t already hit that back button then you still run the risk of them skimming through and just getting part of your message. Only 20% of visitors read all the text on your website compared to 80% of online visitors who will watch a video.
With no more effort than the click of a play button you have the opportunity to connect with your potential customers by visually explaining what it is your business can do for them and why they should choose you over competitors.
In fact, video works so well that a recent study by Forbes in 2014 showed that videos increase peoples understanding of your product or service by 74%. That’s quite a lot.
Increase Conversion Rates and Sales
If a picture is worth a thousand words then a video could quite well be worth a thousand sales. It’s no surprise that companies like Amazon have started giving sellers the chance to upload their very own videos aimed primarily at driving up e-commerce sales.
The statistics say it all, by engaging your audience with video Forbes found that 46% of internet users took some action after viewing.
Dropbox found that they increased their conversion rate by over 10% by adding video to their homepage. And considering that their homepage receives over 750,000 visitors a month, this means that it increased signups by several thousand every day and no doubt generated a huge return on investment.
Do you want to turn more of your website visitors into customers? Then use video!
Rank Higher In Google Search
It’s a fact that Google loves video. A website with video is 4 times more likely to appear on first page results compared to one without according to Forrester Research in 2014.
Great video’s that engage and inform an audience are shared on and on, creating more links back to your website and increasing your SEO. You can also optimise your videos for search engines by using keyword-rich descriptions associated with your business, making your video appear higher on search engine results pages.
Lower Your Bounce Rate
You only have on average of 8 seconds to grab a visitors attention when they land on your homepage before they bounce away and look elsewhere. Even great web design, well written content and flashy graphics aren’t always enough to encourage visitors to read on. Too much of these can also have the negative effect of slowing down the load time of your website.
Video keeps audiences engaged for longer, lowering bounce rates and allowing you to explain your unique selling point before ending on a call to action, telling your potential customers what to do next.
Generate Increased Interest In Your Business
When you post your video on social media channels it becomes incredibly easy for viewers to share it to their friends, colleagues and connections all over the world with the click of a button. With little effort on your behalf you’ll soon have people spreading the word about your business and doing your marketing for you!
Other people, blogs and companies can also embed your video onto their websites. What better way to increase visitors, brand awareness and keep you in the minds of prospective clients?
Want to start converting more browsers into buyers with a promotional video for your business? contact Motion Playground today!